Vinyl has made a small but mighty comeback. Fueled largely by under-35 millennial hipsters.
From theHUSTLE.co
Long before the days of Spotify, Apple Music, and YouTube, vinyl records were all the rage.
In the 1970s, vinyl sales peaked at 530m units/yr. and accounted for 66% of all music format revenues.
Every kid worth his or her weight had bulky copies of “Sgt. Pepper’s Lonely Hearts Club Band,” “Rumours,” and “The Dark Side of the Moon.”
But as new formats emerged, the vinyl market virtually evaporated. Revenue fell from $2.5B to just $10m/yr.
And by the ‘90s, vinyl sales dipped to <10m units — a mere 0.1% of market share.
In recent years, though, something odd has happened: Vinyl has made a small but mighty comeback. Fueled largely by under-35 millennial hipsters, the old, outdated format has risen from the dead.
But how exactly did vinyls get their groove back, and are they here for a long time — or just for a good time?
To learn more, watch the short video.
More from this channel
Vinyl has made a small but mighty comeback. Fueled largely by under-35 millennial hipsters.
